Economics of Contemporary Art
Richard Morrison from The Times (London) finds this book gripping. . .
I'm not sure how gripped I was by the marketing strategies and branding, but it is pretty entertaining.
For those of you out there that cannot come to terms with the
astronomical prices that Contemporary Art commands, this is the book
Don Thompson does a good job at giving the reader an overview of how
auction houses, art dealers, collectors, and museum curators each play an economic role in the pricing of artworks.