Cinema Orange 2009
I forgot how clever the “got milk?” advertising campaign was until I saw Art & Copy at the Orange County Museum of Art. “Got milk?” began in 1993 when the designers at Goodby Silverstein & Partners were presented with the challenge of selling more milk. To paraphrase their initial concerns: milk is as old as time itself, unlike Snapple or Gatorade there are no new flavors, the labels have not changed in over twenty years, and there are no favorite brands of milk (2% is...